POWER IN DESTINATION BRANDING

Annals of Tourism Research

Volumn 36, Issue 2, 2009, Pages 247-267

  Marzano, Giuseppe ^a   Scott, Noel ^b  

^a San Francisco Business School   (Ecuador)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

authority; collaboration; destination branding; persuasion; power

Indexed keywords

STAKEHOLDER; TOURISM MARKET; TOURIST DESTINATION;

AUSTRALASIA; AUSTRALIA; GOLD COAST; QUEENSLAND;

EID: 64049100391     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2009.01.004     Document Type: Article

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