Technological and design innovation effects in regional new product rollouts: A European Illustration

Journal of Product Innovation Management

Volumn 29, Issue 6, 2012, Pages 1047-1060

  Rubera, Gaia ^a   Griffith, David A ^b   Yalcinkaya, Goksel ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CULTURAL DIMENSIONS; DESIGN INNOVATIONS; EUROPEAN COUNTRIES; INTERACTION EFFECT; NATIONAL CULTURES; NEW PRODUCT; PERFORMANCE EFFECT; REGIONAL DYNAMICS; TECHNOLOGICAL INNOVATION; UNCERTAINTY AVOIDANCE;

COMPETITION; ECONOMIC ANALYSIS; ECONOMIC AND SOCIAL EFFECTS; INDUSTRY; TECHNOLOGY;

PRODUCT DESIGN;

EID: 84867543517     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00952.x     Document Type: Conference Paper

References (61)

1. Aaker, J., and, D. Maheswaran., 1997. The effect of cultural orientation on persuasion. Journal of Consumer Research 24 (December): 315-328.
2. Calantone, R. J., and, D. A. Griffith., 2007. Challenges and opportunities in the field of global product launch. Journal of Product Innovation Management 24 (5): 414-418. (Pubitemid 47311289)
3. Carl, D., V. Gupta, and, M. Javidan., 2004. Power distance. In Culture, leadership, and organizations, ed., R. J. House, P. J. Hanges, M. Javidan, P. W. Dorfman, and, V. Gupta, 513-563. Thousand Oaks, CA: Sage.
4. Chandrasekaran, D., and, G. J. Tellis., 2008. Global takeoff of new products: Culture, wealth, or vanishing differences? Marketing Science 27 (5): 844-860.
5. Chitturi, R., R. Raghunathan, and, V. Mahajan., 2007. Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences. Journal of Marketing Research 44 (November): 702-714.
6. Chryssochoidis, G. M., and, V. Wong., 1998. Rolling out new products across country markets: An empirical study of causes of delays. Journal of Product Innovation Management 15 (1): 16-41. (Pubitemid 128394203)
7. Chryssochoidis, G. M., and, V. Wong., 2000. Customization of product technology and international new product success: Mediating effects of new product development and rollout timeliness. Journal of Product Innovation Management 17 (4): 268-285.
8. Corbo, V., and, F. Ossa., 1985. Small open economies: The main issue. In Export-oriented development strategies: The success of five newly industrializing countries, ed., V. Corbo, A. O. Krueger, and, F. Ossa, 5-25. Boulder, CO: Westview Press.
9. Craig, C. S., W. H. Greene, and, S. P. Douglas., 2005. Culture matters: Consumer acceptance of US films in foreign markets. Journal of International Marketing 13 (4): 80-103. (Pubitemid 43003013)
10. Czinkota, M. R., and, I. A. Ronkainen., 1987. Coping with increased trade interdependence. International Marketing Review 4 (1): 9-15.
11. Davidson, W. H., and, R. Harrigan., 1977. Key decisions in international marketing: Introducing new products abroad. Columbia Journal of World Business 12: 15-23.
12. Di Benedetto, C. A., 1999. Identifying the key success factors in new product launch. Journal of Product Innovation Management 16 (5): 530-544. (Pubitemid 30546700)
13. Eisenman, M., 2009. Aesthetic innovation: Changing institutional logics in standardized high-technology industries. Technology, Innovation and Institutions Working Paper Series, Technology Commercialization Centre at University of Alberta, Alberta, Canada.
14. Ganesh, J., 1998. Converging trends within the European Union: Insights from an analysis of diffusion patterns. Journal of International Marketing 6 (4): 32-48. (Pubitemid 128466844)
15. Gatignon, H., and, T. S. Robertson., 1985. A propositional inventory for new diffusion research. Journal of Consumer Research 11 (4): 849-867.
16. Ghemawat, P., 2003. Semiglobalization and international business strategy. Journal of International Business Studies 34 (2): 138-152. (Pubitemid 36657259)
17. Ghemawat, P., 2006. Regional strategies for global leadership. Harvard Business Review 83 (12): 98-108. (Pubitemid 41788062)
18. Ghemawat, P., 2007. Redefining global strategy. Crossing borders in a world where differences still matter. Cambridge, MA: Harvard Business School Press.
19. Harvey, M. G., and, D. A. Griffith., 2007. The role of globalization, time acceleration and virtual global teams in fostering successful global product launches. Journal of Product Innovation Management 24 (5): 486-501. (Pubitemid 47311291)
20. Hine, R. C., 1992. Regionalism and integration of the world economy. Journal of Common Market Studies 30 (2): 115-123.
21. Hofstede, G. H., 1983. The cultural relativity of organizational practices and theories. Journal of International Business Studies 14 (Fall): 76-88.
22. Hofstede, G. H., 2001. Culture's consequences. Beverly Hills, CA: Sage.
23. Hultink, E. J., S. Hart, H. S. J. Robben, and, A. Griffin., 2000. Launch decisions and new product success: An empirical comparison of consumer and industrial products. Journal of Product Innovation Management 17 (1): 2-23.
24. Inkeles, A., and, D. J. Levinson., 1969. National character: The study of modal personality and sociocultural systems. In The handbook of social psychology IV, ed., G. Lindzey, and, E. Aronson, 418-506. New York: McGraw-Hill.
25. Johnson, J., and, G. J. Tellis., 2008. Drivers of success for entry into China and India. Journal of Marketing 72 (May): 1-13.
26. Kalish, S., V. Mahajan, and, E. Muller., 1995. Waterfall and sprinkler new-product strategies in competitive global markets. International Journal of Research in Marketing 12: 105-119.
27. Lam, D., A. Lee, and, R. Mizerski., 2009. The effects of cultural values in word-of-mouth communication. Journal of International Marketing 17 (3): 55-70.
28. Lieberman, M., and, D. Montgomery., 1988. First mover advantage. Strategic Management Journal 9 (Special issue): 41-58.
29. Lutz, M., and, H. W. Singer., 1994. The link between increased trade openness and the terms of trade: An empirical investigation. World Development 22 (11): 1697-1709.
30. Magnusson, P., S. Westjohn, and, D. Boggs., 2009. Order-of-entry effects for knowledge-based service firms in emerging markets: An examination of multinational advertising agencies. Journal of International Marketing 17 (2): 23-41.
31. Midgley, D. F., 1983. Patterns of interpersonal information seeking for the purchase of a symbolic product. Journal of Marketing Research 20 (February): 74-83.
32. Nijssen, E. J., and, S. P. D. Douglas., 2008. Consumer world-mindedness, social-mindedness and store image. Journal of International Marketing 16 (3): 84-107.
33. Palmatier, R. W., S. Gopalakrishna, and, M. B. Houston., 2006. Returns on business-to-business relationship marketing investments: Strategies for leveraging profits. Marketing Science 25 (5): 477-493. (Pubitemid 44664558)
34. Porter, M., 1998. Competing across locations: Enhancing competitive advantage through a global strategy. Cambridge, MA: Harvard Business School Press.
35. Rackham, N., 1998. From experience: Why bad things happen to good new products. Journal of Product Innovation Management 15 (3): 201-207. (Pubitemid 128374606)
36. Riesenbeck, H., and, A. Freeling., 1991. How global are global brands? McKinsey Quarterly 4: 3-18.
37. Rindova, V. P., and, A. P. Petkova., 2007. When is a new thing a good thing? Technological change, product form design and perceptions of value for product innovations. Organization Science 18 (2): 217-232.
38. Rogers, E. M., 1995. Diffusion of innovations (4th ed.). New York: Free Press.
39. Rugman, A. M., 2001. The end of globalization: Why global strategy is a myth and how to profit from the realities of regional markets. New York: American Management Association.
40. Rugman, A. M., 2003. Regional strategy and the demise of globalization. Journal of International Management 9 (4): 409-417. (Pubitemid 37364531)
41. Schlie, E., and, G. Yip., 2000. Regional follows global: Strategy mixes in the world automotive industry. European Management Journal 18 (4): 343-354.
42. Schumann, J. H., F. V. Wangenheim, A. Stringfellow, Z. Yang, V. Blazevic, S. Praxmarer, G. Shainesh, M. Komor, R. Shannon, and, F. R. Jiménez., 2010. Cross-cultural differences in the effect of received word of mouth referral in relational service exchange. Journal of International Marketing 18 (3): 62-80.
43. Schwartz, S. H., 1992. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Advances in experimental social psychology, ed., M. P. Zanna, 1-65 (Vol. 25). Orlando, FL: Academic Press.
44. Sivakumar, K., and, C. Nakata., 2001. The stampede toward Hofstede's framework: Avoiding the sample design pit in cross-cultural research. Journal of International Business Studies 32 (3): 555-574.
45. Solomon, M. R., 1983. The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research 10 (December): 319-329.
46. Srinivasan, R., G. L. Lilien, A. Rangaswamy, G. M. Pingitore, and, D. Seldin., 2008. Total design concept. ISBM Report 08-2008, Pennsylvania State University.
47. Steenkamp, J.-B. E. M., F. ter Hofstede, and, M. Wedel., 1999. A cross-national investigation into the individual and national-cultural antecedents of consumer innovativeness. Journal of Marketing 63 (2): 55-69.
48. Stremersch, S., and, A. Lemmens., 2009. Sales growth of new pharmaceuticals across the globe: The role of regulatory regimes. Marketing Science 28 (4): 690-708.
49. Stremersch, S., and, G. J. Tellis., 2004. Understanding and managing international growth of new products. International Journal of Research in Marketing 21 (4): 421-438. (Pubitemid 39644648)
50. Talke, K., S. Salomo, J. E. Wieringa, and, A. Lutz., 2009. What about design newness? Investigating the relevance of a neglected dimension of product innovativeness. Journal of Product Innovation Management 26 (6): 601-615.
51. Tellis, G. J., 2008. Important research questions in technology and innovation. Industrial Marketing Management 37 (6): 629-632.
52. Tellis, G. J., S. Stremersch, and, E. Yin., 2003. The international takeoff of new products: The role of economics, culture, and country innovativeness. Marketing Science 22 (2): 188-208.
53. Tellis, G. J., E. Yin, and, S. Bell., 2009. Global consumer innovativeness: Cross-country differences and demographic commonalities. Journal of International Marketing 17 (2): 1-2.
54. Triandis, H. C., 1995. Individualism and collectivism. Boulder, CO: Westview Press.
55. Trompenaars, F., and, C. Hampden-Turner., 1998. Riding the waves of culture (2nd ed.). New York: McGraw-Hill.
56. Van den Bulte, C., and, S. Stremersch., 2004. Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Science 23 (4): 530-544. (Pubitemid 40024547)
57. Verganti, R., 2003. Design as brokering of languages: Innovation strategies in Italian firms. Design Management Journal 14 (3): 34-42.
58. Verganti, R., 2006. Innovating through design. Harvard Business Review 84 (6): 114-122.
59. Verganti, R., 2008. Design, meanings, and radical innovation: A metamodel and a research agenda. Journal of Product Innovation Management 25 (5): 436-456.
60. Yalcinkaya, G., 2008. A culture-based approach to understanding the adoption and diffusion of new products across countries. International Marketing Review 25 (2): 202-214.
61. Yeniyurt, S., and, J. D. Townsend., 2003. Does culture explain acceptance of new products in a country? An empirical investigation. International Marketing Review 20 (4): 377-396. (Pubitemid 38956436)