The effects of cultural values in word-of-mouth communication

Journal of International Marketing

Volumn 17, Issue 3, 2009, Pages 55-70

  Lam, Desmond ^a   Lee, Alvin ^c   Mizerski, Richard ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^c NONE

Author keywords

Communication; Consumer behavior; Culture; Word of mouth

Indexed keywords

EID: 70349162034     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.3.55     Document Type: Article

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