From experience: why bad things happen to good new products

Journal of Product Innovation Management

Volumn 15, Issue 3, 1998, Pages 201-207

  Rackham, N ^a  

^a Cambium Assessment   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL TRADE; MANAGEMENT; MARKETING; PRODUCTION;

CUSTOMERS;

PRODUCT DESIGN;

EID: 0032072271     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(97)00084-2     Document Type: Article

References (3)

1. Neil Rackham SPIN®Selling 1987 McGraw-Hill New York
2. Neil Rackham Major Account Sales Strategy 1988 McGraw-Hill New York
3. Rackham, Neil and Wilson, John. Sales Training in the 90’s. Journal of the American Society for Training and Development 44(2):48–52 (August 1990).