Social psychology and consumer psychology: An unexplored interface

Social Psychology of Consumer Behavior

Volumn , Issue , 2008, Pages 19-61

  Wyer, Robert S ^a   Adaval, Rashmi ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

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EID: 84867424231     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781441605283     Document Type: Chapter

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