The comparative mind-set: From animal comparisons to increased purchase intentions

Psychological Science

Volumn 19, Issue 9, 2008, Pages 859-864

  Xu, Alison Jing ^a,b   Wyer Jr , Robert S ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANIMAL; ARTICLE; BEHAVIOR; CLINICAL TRIAL; COMMERCIAL PHENOMENA; COMPARATIVE STUDY; CONSUMER; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; COURTSHIP; CULTURAL ANTHROPOLOGY; DECISION MAKING; HUMAN; LEARNING; MOTIVATION; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; STATISTICAL MODEL; STUDENT; WILD ANIMAL;

ANIMALS; ANIMALS, WILD; CHOICE BEHAVIOR; COMMERCE; CONSUMER SATISFACTION; COURTSHIP; CULTURE; GENERALIZATION (PSYCHOLOGY); HUMANS; INTENTION; JUDGMENT; LIKELIHOOD FUNCTIONS; MOTIVATION; PERSUASIVE COMMUNICATION; STUDENTS;

EID: 54049129333     PISSN: 09567976     EISSN: 14679280     Source Type: Journal    
DOI: 10.1111/j.1467-9280.2008.02169.x     Document Type: Article

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