The shopping momentum effect

Journal of Marketing Research

Volumn 44, Issue 3, 2007, Pages 370-378

  Dhar, Ravi ^a   Huber, Joel ^b   Khan, Uzma ^c  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b DUKE UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548764872     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.3.370     Document Type: Article

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