The effects of decoys on preference shifts: The role of attractiveness and providing justification

Journal of Consumer Psychology

Volumn 15, Issue 2, 2005, Pages 94-107

  Park, Jongwon ^a   Kim, Jungkeun ^b  

^a Korea University   (South Korea)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744378067     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1502_2     Document Type: Article

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