Exploring how relationship quality influences positive eWOM: The importance of customer commitment

Total Quality Management and Business Excellence

Volumn 23, Issue 7-8, 2012, Pages 821-835

  Tsao, Wen Chin ^a   Hsieh, Ming Tsang ^b  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

consumer commitment; electronic word of mouth; product type; relationship quality

Indexed keywords

EID: 84865376745     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2012.661137     Document Type: Article

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