The effects of perceived risk on the word-of-mouth communication dyad

Social Behavior and Personality

Volumn 34, Issue 10, 2006, Pages 1207-1216

  Lin, Tom M Y ^a   Fang, Cheng Hsi ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Advice giving; Financial; Psychological; Recommendation; Risk; Word of mouth

Indexed keywords

EID: 33751397101     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2006.34.10.1207     Document Type: Article

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