Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user's behavioural intentions

Total Quality Management and Business Excellence

Volumn 23, Issue 7-8, 2012, Pages 913-930

  Chang, Kuo Chien ^a   Chen, Mu Chen ^b   Hsu, Chia Lin ^c   Kuo, Nien Te ^d  

^a CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^c NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^d MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

behavioural intentions; loss aversion; technology acceptance model; website quality

Indexed keywords

EID: 84865375796     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2011.637793     Document Type: Article

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