Online ads in familiar and unfamiliar sites: Effects on perceived website quality and intention to reuse

Information Systems Journal

Volumn 19, Issue 4, 2009, Pages 437-458

  McCoy, Scott ^a   Everard, Andrea ^b   Loiacono, Eleanor T ^c  

^a The College of William Mary Mason School of Business Department of Finance   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c WORCESTER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Electronic commerce; Familiar unfamiliar sites; Online advertising; Website quality

Indexed keywords

EID: 67650327886     PISSN: 13501917     EISSN: 13652575     Source Type: Journal    
DOI: 10.1111/j.1365-2575.2007.00290.x     Document Type: Conference Paper

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