How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence

Journal of Retailing and Consumer Services

Volumn 16, Issue 1, 2009, Pages 50-60

  Chebat, Jean Charles ^a   El Hedhli, Kamel ^a   Sirgy, M Joseph ^b  

^a HEC MONTRÉAL   (Canada)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Commitment; Mall loyalty; Self congruity; SEM; Shopper based mall equity

Indexed keywords

CONCEPTUAL FRAMEWORK; EMPIRICAL ANALYSIS; EQUITY; MODELING; PSYCHOLOGY; RETAILING; SHOPPING ACTIVITY;

EID: 57749208177     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.08.003     Document Type: Article

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