The effect of customer relationship management adoption in business-to-business markets

Journal of Business and Industrial Marketing

Volumn 27, Issue 6, 2012, Pages 497-507

  Zeynep Ata, U ^a   Toker, Aysegul ^a  

^a BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Business to business marketing; Customer relationship management; Organizational performance; Relationship marketing; Turkey

Indexed keywords

EID: 84864453928     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211251497     Document Type: Article

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