Robust design for profit maximization under uncertainty of consumer choice model parameters using the delta method

Proceedings of the ASME Design Engineering Technical Conference

Volumn 5, Issue PARTS A AND B, 2011, Pages 421-434

  Resende, Camilo B ^a   Heckmann, C Grace ^a   Michalek, Jeremy J ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Delta method; Design for market systems; Design optimization; Design under uncertainty; Discrete choice model; Logit; Robust design

Indexed keywords

DELTA METHOD; DESIGN OPTIMIZATION; DESIGN UNDER UNCERTAINTY; DISCRETE CHOICE MODELS; LOGIT; MARKET SYSTEM; ROBUST DESIGNS;

COMPETITION; COMPUTER AIDED DESIGN; INDUSTRY; OPTIMAL SYSTEMS; OPTIMIZATION; PARAMETER ESTIMATION; PRODUCT DESIGN; UNCERTAINTY ANALYSIS;

PROFITABILITY;

EID: 84863580319     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2011-48409     Document Type: Conference Paper

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