Pricing decisions under demand uncertainty: A Bayesian mixture model approach

Marketing Science

Volumn 15, Issue 3, 1996, Pages 207-221

  Kalyanam, Kirthi ^a  

^a NONE

Author keywords

Bayesian econometrics; Decision theory; Demand structures; Nonnested models; Pricing; Regression; Scanner data

Indexed keywords

EID: 0030305926     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.3.207     Document Type: Article

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