Enhancing marketing with engineering: Optimal product line design for heterogeneous markets

International Journal of Research in Marketing

Volumn 28, Issue 1, 2011, Pages 1-12

  Michalek, Jeremy J ^a   Ebbes, Peter ^b   Adigüzel, Feray ^c   Feinberg, Fred M ^d   Papalambros, Panos Y ^d  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

^d UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Analytical target cascading; Conjoint analysis; Decomposition; Design optimization; Discrete choice analysis; Heterogeneity; Hierarchical Bayes; Product line design

Indexed keywords

EID: 79952763212     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.08.001     Document Type: Article

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