What if consumer experiments impact variances as well as means? Response variability as a behavioral phenomenon

Journal of Consumer Research

Volumn 28, Issue 3, 2001, Pages 506-511

  Louviere, Jordan J ^a  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035648361     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/323739     Document Type: Article

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