Optimal product line design when consumers exhibit choice set-dependent preferences

Marketing Science

Volumn 28, Issue 5, 2009, Pages 868-886

  Yesim Orhun A ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

Behavioral economics; Choice set dependent preferences; Context effects; Context management; Price discrimination; Product positioning

Indexed keywords

EID: 70350132460     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0449     Document Type: Article

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