Should designers worry about market systems?

Journal of Mechanical Design

Volumn 131, Issue 1, 2009, Pages 0110111-0110119

  Shiau, Ching Shin Norman ^a   Michalek, Jeremy J ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Channel structure; Design for market systems; Game theory; Heterogeneity; Nash equilibrium; New product development; Optimization

Indexed keywords

COMMERCE; COSTS; DECISION MAKING; GAME THEORY; PRODUCT DESIGN; PRODUCT DEVELOPMENT; SALES; STRUCTURAL DESIGN;

CHANNEL STRUCTURES; CONSUMER PREFERENCE MODELING; DESIGN FOR MARKET SYSTEM; HETEROGENEITY; MARKET SYSTEM; NASH EQUILIBRIA; NEW PRODUCT DEVELOPMENT; OPTIMISATIONS; PRODUCT PRICE; STRUCTURAL ASPECTS;

PROFITABILITY;

EID: 77955215498     PISSN: 10500472     EISSN: None     Source Type: Journal    
DOI: 10.1115/1.3013848     Document Type: Article

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