Co-Op Advertising in Dynamic Retail Oligopolies

Decision Sciences

Volumn 43, Issue 1, 2012, Pages 73-106

  He, Xiuli ^a   Krishnamoorthy, Anand ^b   Prasad, Ashutosh ^c   Sethi, Suresh P ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

And subsidy rate; Co Op advertising; Marketing channels; Stackelberg differential games

Indexed keywords

EID: 84863405044     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2011.00336.x     Document Type: Article

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