Closed-loop advertising strategies in a duopoly

Management Science

Volumn 43, Issue 1, 1997, Pages 54-63

  Fruchter, Gila E ^a   Kalish, Shlomo ^a  

^a NONE

Author keywords

Bilinear Quadratic Differential Game; Marketing Competitive Strategy; Nash Equilibrium; Noncooperative

Indexed keywords

ADAPTIVE CONTROL SYSTEMS; BUDGET CONTROL; CALCULATIONS; CONTROL THEORY; DIFFERENTIAL EQUATIONS; MATHEMATICAL MODELS; NONLINEAR EQUATIONS; OPTIMIZATION; STRATEGIC PLANNING;

ADVERTISING EXPENDITURES; CLOSED LOOP ADVERTISING; DISCOUNT FACTOR; INITIAL VALUE PROBLEM; LANCHESTER MODEL; MAXIMUM DISCOUNTED PROFITS; NASH EQUILIBRIUM; TIME VARIANT COEFFICIENT;

MARKETING;

EID: 0030862176     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.43.1.54     Document Type: Article

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