Advertising competition in a dynamic oligopoly with multiple brands

Operations Research

Volumn 57, Issue 5, 2009, Pages 1106-1113

  Erickson, Gary M ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Advertising competition; Differential game; Empirical application; Feedback nash equilibrium; Oligopoly

Indexed keywords

ADVERTISING COMPETITION; ADVERTISING STRATEGY; CARBONATED SOFT DRINKS; DIFFERENTIAL GAME; DYNAMIC OLIGOPOLY; EMPIRICAL ANALYSIS; EMPIRICAL APPLICATION; EMPIRICAL MODEL; EXPLICIT MODELING; MODEL EXTENSIONS; NASH EQUILIBRIUM; OLIGOPOLY;

BEVERAGES; DIELECTRIC PROPERTIES; DYNAMIC ANALYSIS; GAME THEORY;

COMPETITION;

EID: 70350219101     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.1080.0663     Document Type: Article

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