Retail competition and cooperative advertising

Operations Research Letters

Volumn 39, Issue 1, 2011, Pages 11-16

  He, Xiuli ^a   Krishnamoorthy, Anand ^b   Prasad, Ashutosh ^c   Sethi, Suresh P ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Cooperative advertising; Differential games; Feedback Stackelberg equilibrium; Marketing channel; Retail competition; Sales advertising models

Indexed keywords

COOPERATIVE ADVERTISING; DIFFERENTIAL GAMES; MARKETING CHANNEL; RETAIL COMPETITION;

COMPETITION; GAME THEORY; MANUFACTURE;

SALES;

EID: 78650799035     PISSN: 01676377     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.orl.2010.10.006     Document Type: Article

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