Understanding cooperative advertising participation rates in conventional channels

Journal of Marketing Research

Volumn 34, Issue 3, 1997, Pages 357-369

  Bergen, Mark ^a   John, George ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031507940     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151898     Document Type: Article

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