Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback stackelberg strategies

Production and Operations Management

Volumn 18, Issue 1, 2009, Pages 78-94

  He, Xiuli ^a   Prasad, Ashutosh ^b   Sethi, Suresh P ^b  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Co op advertising; Differential games; Distribution channel; Sales advertising dynamics; Sethi model

Indexed keywords

EID: 63849196393     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2009.01006.x     Document Type: Article

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