Optimal control of an oligopoly model of advertising

IFAC Proceedings Volumes (IFAC-PapersOnline)

Volumn 13, Issue PART 1, 2009, Pages 91-96

  Prasad, Ashutosh ^a   Sethi, Suresh P ^a   Naik, Prasad A ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Differential games; Nash equilibrium; Oligopoly; Optimization

Indexed keywords

COMMERCE; COMPETITION; COMPUTATION THEORY; GAME THEORY; OPTIMIZATION;

ADVERTISING EXPENDITURES; ASYMMETRIC COMPETITION; DIFFERENTIAL GAME MODELS; DIFFERENTIAL GAMES; EXPLICIT SOLUTIONS; NASH EQUILIBRIA; OLIGOPOLY; OLIGOPOLY MODELS;

MARKETING;

EID: 79960916337     PISSN: 14746670     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.3182/20090603-3-RU-2001.0292     Document Type: Conference Paper

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