An analysis of manufacturer-retailer supply chain coordination in cooperative advertising

Decision Sciences

Volumn 33, Issue 3, 2002, Pages 469-494

  Huang, Zhimin ^a   Li, Susan X ^a   Mahajan, Vijay ^b,c  

^a ADELPHI UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c INDIAN SCHOOL OF BUSINESS   (India)

Author keywords

[No Author keywords available]

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EID: 0036626373     PISSN: 00117315     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2002.tb01652.x     Document Type: Article

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