Generic and brand advertising strategies in a dynamic duopoly

Marketing Science

Volumn 24, Issue 4, 2005, Pages 556-568

  Bass, Frank M ^a   Krishnamoorthy, Anand ^b   Prasad, Ashutosh ^a   Sethi, Suresh P ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Advertising; Differential games; Dynamic duopoly; Generic advertising; Optimal control

Indexed keywords

EID: 29144531156     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0119     Document Type: Article

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