Advertising keywords recommendation for short-text web pages using wikipedia

ACM Transactions on Intelligent Systems and Technology

Volumn 3, Issue 2, 2012, Pages

  Zhang, Weinan ^a   Wang, Dingquan ^a   Xue, Gui Rong ^b   Zha, Hongyuan ^c  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b Aliyuncom   (China)

^c Georgia Institute of Technology   (United States)

Author keywords

Advertising keywords recommendation; Contextual advertising; Topic sensitive PageRank; Wikipedia

Indexed keywords

CONTEXTUAL ADVERTISINGS; HIGH QUALITY; NOVEL ALGORITHM; ONLINE ADVERTISING; ONLINE ENCYCLOPEDIA; PAGERANK; SPONSORED SEARCHES; STATE-OF-THE-ART APPROACH; TEXTUAL INFORMATION; WIKIPEDIA;

ALGORITHMS; MARKETING;

WEBSITES;

EID: 84863293446     PISSN: 21576904     EISSN: 21576912     Source Type: Journal    
DOI: 10.1145/2089094.2089112     Document Type: Conference Paper

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