Finding advertising keywords on web pages

Proceedings of the 15th International Conference on World Wide Web

Volumn , Issue , 2006, Pages 213-222

  Yih, Wen Tau ^a   Goodman, Joshua ^a   Carvalho, Vitor R ^b  

^a MICROSOFT RESEARCH   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Advertising; Information extraction; Keyword extraction

Indexed keywords

ADVERTISEMENT TARGETING; INVERSE DOCUMENT FREQUENCY; KEYWORD EXTRACTION; KEYWORDS; ADVERTISING; BASELINE SYSTEMS; INFORMATION EXTRACTION; SEARCH QUERIES; SYSTEM USE; TERM FREQUENCY; WEB PAGE;

DATA MINING; FEATURE EXTRACTION; MARKETING; METADATA; QUERY PROCESSING; WORLD WIDE WEB; INFORMATION ANALYSIS; INTERNET; TEXT PROCESSING;

INFORMATION RETRIEVAL; WEBSITES;

EID: 34250655383     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1135777.1135813     Document Type: Conference Paper

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