Search advertising using web relevance feedback

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2008, Pages 1013-1022

  Broder, Andrei Z ^a   Ciccolo, Peter ^a   Fontoura, Marcus ^b   Gabrilovich, Evgeniy ^a   Josifovski, Vanja ^a   Riedel, Lance ^a  

^a YAHOO RESEARCH   (United States)

^b PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Online advertising; Relevance; Web search

Indexed keywords

BAG OF WORDS; EMPIRICAL EVALUATIONS; EXHAUSTIVE LISTS; FEATURE TYPES; NAMED ENTITIES; ONLINE ADVERTISING; QUERY MATCHING; RELEVANCE; RELEVANCE FEEDBACK; RELEVANT DOCUMENTS; SEARCH RESULTS; STANDARD INFORMATION; TECHNICAL CHALLENGES; WEB SEARCH; WEB SEARCHES;

FEEDBACK; INFORMATION RETRIEVAL; INFORMATION SERVICES; KNOWLEDGE MANAGEMENT; NATURAL LANGUAGE PROCESSING SYSTEMS; TAXONOMIES;

WORLD WIDE WEB;

EID: 70349231557     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1458082.1458217     Document Type: Conference Paper

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