Impedance coupling in content-targeted advertising

SIGIR 2005 - Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2005, Pages 496-503

  Ribeiro Neto, Berthier ^a   Cristo, Marco ^a   Golgher, Paulo B ^b   Silva De Moura, Edleno ^c  

^a FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

^b Akwan Information Technologies   (Brazil)

^c FEDERAL UNIVERSITY OF AMAZONAS   (Brazil)

Author keywords

advertising; Bayesian networks; kNN; web

Indexed keywords

IMPEDANCE COUPLING; KNN; ONLINE ADVERTISING; SEARCH-BASED; USER NAVIGATION; WEB; YIELD GAIN;

BAYESIAN NETWORKS; INFORMATION RETRIEVAL; MARKETING; SEMANTICS; WEBSITES;

PROBLEM SOLVING;

EID: 84885668638     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1076034.1076119     Document Type: Conference Paper

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