Automatic generation of bid phrases for online advertising

WSDM 2010 - Proceedings of the 3rd ACM International Conference on Web Search and Data Mining

Volumn , Issue , 2010, Pages 341-350

  Ravi, Sujith ^a   Broder, Andrei ^b   Gabrilovich, Evgeniy ^b   Josifovski, Vanja ^b   Pandey, Sandeep ^b   Pang, Bo ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

Content match; Sponsored search

Indexed keywords

ALGORITHMIC METHODS; AUTOMATIC CONSTRUCTION; AUTOMATIC GENERATION; EMPIRICAL EVALUATIONS; LANGUAGE MODEL; ONLINE ADVERTISING; PROBABILISTIC FRAMEWORK; TEXT EXTRACTION; TRANSLATION MODELS; TWO PHASE; WEB SEARCH ENGINES; WEB SEARCH QUERIES;

COMPUTATIONAL LINGUISTICS; INFORMATION RETRIEVAL; LANDING; SEARCH ENGINES;

WORLD WIDE WEB;

EID: 77950930721     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1718487.1718530     Document Type: Conference Paper

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