Keyword generation for search engine advertising using semantic similarity between terms

ACM International Conference Proceeding Series

Volumn 258, Issue , 2007, Pages 89-94

  Abhishek, Vibhanshu ^a   Hosanagar, Kartik ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Keyword generation; Search engine optimization; Semantic similarity; Sponsored search

Indexed keywords

ONLINE SYSTEMS; PROBLEM SOLVING; SEARCH ENGINES; SEMANTIC WEB; WEB SERVICES;

KERNEL FUNCTION; KEYWORD GENERATION; MATHEMATICAL FORMULATION; SIMILARITY GRAPH;

MARKETING;

EID: 36849051856     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1282100.1282119     Document Type: Conference Paper

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