Comparison of Allocation Rules for Paid Placement Advertising in Search Engines

Proceedings of the ACM Conference on Electronic Commerce

Volumn 5, Issue , 2003, Pages 294-299

  Feng, Juan ^a   Bhargava, Hemant K ^b   Pennock, David ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c Overture Inc   (United States)

Author keywords

Information gatekeepers; Paid placement; Search engines; Slotting auctions; Sponsored listings

Indexed keywords

COMPUTATIONAL METHODS; COMPUTER SIMULATION; CORRELATION METHODS; INFORMATION TECHNOLOGY; INTERNET; MARKETING; MONITORING; ONLINE SEARCHING; PORTALS; PROBABILITY;

INFORMATION GATEKEEPERS; PAID PLACEMENTS; SLOTTING AUCTIONS; SPONSORED LISTINGS;

SEARCH ENGINES;

EID: 1142268177     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/948005.948044     Document Type: Conference Paper

References (6)

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