Keyword generation for search engine advertising

Proceedings - IEEE International Conference on Data Mining, ICDM

Volumn , Issue , 2006, Pages 490-494

  Joshi, Amruta ^a,b   Motwani, Rajeev ^a  

^a Stanford University   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DATA MINING; DIRECTED GRAPHS; SEARCH ENGINES; SEMANTICS;

SEMANTIC RELATIONSHIPS; SPONSORED SEARCHES;

MARKETING;

EID: 78549246824     PISSN: 15504786     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/icdmw.2006.104     Document Type: Conference Paper

References (8)

1. C. Buckley, G. Salton, J. Allan, A. Singhal, "Automatic query expansion using SMART:TREC3", TREC 3, 1994, 69-80
2. Google AdWords Keyword Tool, adwords.google.com/select/KeywordSandbox
3. Mitra, M., Singhal, A., Buckley, C., "Improving Automatic Query Expansion", SIGIR1998, 206-214.
4. Overture Keyword Selection Tool, inventory.overture.com/d/ searchinventory/suggestion
5. Rapid Keywords Tool, http://www.rapidkeyword.com
6. M. Sahami, T. Heilman, "A Web-based Kernel Function for Matching Short Text Snippets", Workshop on "Learning in Web Search", ICML 2005
7. WordTracker Tool, www.wordtracker.com
8. Porter, M.F. Porter, "An algorithm for suffix stripping", Program, 14(3):130-137, July 1980