Search advertising

Studies in Fuzziness and Soft Computing

Volumn 197, Issue , 2006, Pages 259-285

  Cristo, Marco ^a   Ribeiro Neto, Berthier ^a,b   Golgher, Paulo B ^b   de Moura, Edleno Silva ^c  

^a FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

^b Google Inc   (Brazil)

^c FEDERAL UNIVERSITY OF AMAZONAS   (Brazil)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748904753     PISSN: 14349922     EISSN: None     Source Type: Book Series    
DOI: 10.1007/3-540-31590-X_13     Document Type: Article

References (56)

1. Interactive Advertising Bureau. http://www.iab.net/.
2. Kursad Asdemir, Nanda Kumar, and Varghese Jacob. Internet Advertising pricing models. Technical report, School of Management, The University of Texas at Dallas, November 2002.
3. Giuseppe Attardi, Andrea Esuli, and Maria Simi. Best bets: Thousands of queries in search of a client. In WWW Alt. '04: Proceedings of the 13th international World Wide Web conference on Alternate track papers & posters, pages 422-423, New York, NY, USA, 2004. ACM Press.
4. Ricardo Baeza-Yates and Berthier Ribeiro-Neto. Modern Information Retrieval. Addison-Wesley-Longman, 1st edition, 1999.
5. Hemant K. Bhargava and Juan Feng. Preferential placement in Internet search engines. In Proceedings of the eleventh international conference on World Wide Web, pages 117-123. ACM Press, 2002.
6. Hemant K. Bhargava and Shankar Sundaresan. Optimal design of contingency pricing in IT-intensive commerce. In Proceedings of the Twenty-Third International Conference on Information Systems, Barcelona, Espanha, December 2002.
7. John Joseph Carrasco, Daniel Fain, Kevin Lang, and Leonid Zhukov. Clustering of bipartite advertiser-keyword graph. In Workshop on Clustering Large Datasets, 3th IEEE International Conference on Data Mining, Melbourne, Florida, USA, November 2003. IEEE Computer Society Press. Available at http://research.yahoo.com/publications.xml.
8. Elena Eneva. Detecting invalid clicks in online paid search listings: A problem description for the use of unlabeled data. In Tom Fawcett and Nina Mishra, editors, Workshop on the Continuum from Labeled to Unlabeled Data, Twentieth International Conference on Machine Learning, Washington DC, USA, August 2003. AAAI Press.
9. Juan Feng, Hemant Bhargava, and David Pennock. Implementing paid placement in Web search engines: Computational evaluation of alternative mechanisms. INFORMS Journal on Computing, 2005. To be published.
10. David Gleich and Leonid Zhukov. SVD based term suggestion and ranking system. In Proceedings of the 4th IEEE International Conference on Data Mining, pages 391-394, Brighton, UK, November 2004. IEEE Computer Society.
11. David Green. Search Engine Marketing: Why it benefits us all. Business Information Review, 20(4):195-202, December 2003.
12. Robyn Greenspan. How to cheat Google AdWords select. SitePoint, December 2003. Available at http://www.sitepoint.com/article/ adwords-selectparts-1-4.
13. Robyn Greenspan. Paid search listings unrecognizable to some. ClickZ Experts, December 2003. Available at http://www.clickz.com/stats/sectors/ search_tools/article.php/3290431.
14. Donna L. Hoffman and Thomas P. Novak. How to acquire customers on the Web. Harvard Business Review, 106(31):179-188, 2002.
15. Gord Hotchkiss. Contextual text ads: The next big thing? SEO Today, August 2003. Available at http://www.searchengineposition.com/info/ netprofit/contextads.asp.
16. Yu Hu. Performance-based pricing models in online Advertising. Discussion paper, Sloan School of Management, MIT, January 2004. Available at http://ssrn.com/abstract=501082.
17. IAB and PricewaterhouseCoopers. IAB internet advertising revenue report, April 2005. Available at http://www.iab.net/2004adrevenues.
18. Greg Jarboe. Report: Most search marketers are unsophisticated. Search Engine Watch, February 2005. Available at http://searchenginewatch.com/ searchday/article.php/3469301.
19. Rob Kaiser. Web words become a lucrative market. Chicago Tribune, February 2005. Available at www.chicagotribune.com/business/ chi-0501240002-jan24,1,2431400.story? coll=chi-business-hed&ctrack=1&cset=true
20. Carol Krol. Zeroing in on content-targeted ads. BtoB Online, February 2005. Available at http://www.btobonline.com/article.cms?articleId=23413.
21. Kevin Lee. Context is king, or is it? ClickZ Experts, March 2003. Available at http://www.clickz.com/experts/search/strat/article.php/ 2077801.
22. Kevin Lee. Google regional targeting power. ClickZ Experts, October 2003. Available at http://www.clickz.com/experts/search/strat/ article.php/3101731.
23. Kevin Lee. Making sense of AdSense... et al. ClickZ Experts, September 2003. Available at http://www.clickz.com/experts/search/strat/ article.php/3076061.
24. Kevin Lee. The SEM content conundrum. ClickZ Experts, July 2003. Available at http://www.clickz.com/experts/search/strat/article.php/ 2233821.
25. Kevin Lee. AdSense makes much more sense. ClickZ Experts, May 2004. Available at http://www.clickz.com/experts/search/strat/article.php/ 3350001.
26. Kevin Lee. Separating search and contextual inventory. ClickZ Experts, January 2004. Available at http://www.clickz.com/experts/search/strat/ article.php/3305651.
27. Kevin Lee. MSN's adCenter: More control and better results. ClickZ Experts, May 2005. Available at http://www.clickz.com/experts/search/ strat/article.php/3490876.
28. Hairong Li and John Leckenby. Internet Advertising formats and effectiveness. Center for Interactive Advertising, 2004. Available at http://www.ciadvertising.org/studies/reports/measurement/ ad_format_print.pdf.
29. Kate Maddox. Forrester reports advertising shift to online, May 2005. Available at http://www.btobonline.com/article.cms?articleId=24191.
30. Janis Mara. Overture breaks up contextual, search listings. ClickZ Experts, January 2004. Available at http://www.clickz.com/news/ article.php/3296211.
31. Fredrick Marckini. Contextual Advertising. ClickZ Experts, October 2003. Available at http://www.clickz.com/experts/search/results/article.php/ 3087311.
32. Sally McMillan. Internet Advertising: One face or many? In editors David W. Schumann & Esther Thorson, editor, Internet Advertising: Theory and Research. Lawrence Erlbaum, 2005.
33. Kevin Newcomb. FindWhat unveils answer to AdSense. ClickZ Experts, September 2004. Available at http://www.clickz.com/news/article.php/ 3415431.
34. Kevin Newcomb. Google sues AdSense publisher for click fraud. ClickZ Experts, November 2004. Available at http://www.clickz.com/news/ article.php/3440341.
35. Kevin Newcomb. Google ads B2B sites to AdSense. ClickZ Experts, February 2005. Available at http://www.clickz.com/news/article.php/3483586.
36. Kevin Newcomb. Marketers react to Yahoo! AdSense alternative. ClickZ Experts, March 2005. Available at http://www.clickz.com/news/article.php/ 3489851.
37. OneUpWeb. How keyword length affects conversion rates, January 2005. Available at http://www.oneupweb.com/landing/keywordstudy_landing.htm.
38. Pamela Parker. Google extends AdSense overseas. ClickZ Experts, December 2003. Available at http://clickz.com/experts/brand/buzz/article.php/ 3291591.
39. Pamela Parker. The next context. ClickZ Experts, April 2004. Available at http://www.clickz.com/experts/brand/buzz/article.php/3341161.
40. Jeffrey Parsons, Katherine Gallagher, and K. Dale Foster. Messages in the medium: An experimental investigation of Web Advertising effectiveness and attitudes toward Web content. In Jr. Ralph H. Sprague, editor, Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 6, page 6050, Washington, DC, USA, 2000. IEEE Computer Society.
41. Judea Pearl. Probabilistic Reasoning in Intelligent Systems: Networks of plausible inference. Morgan Kaufmann Publishers, 2nd edition, 1988.
42. Michael Persin. Document filtering for fast ranking. In SIGIR '94: Proceedings of the 17th annual international ACM SIGIR conference on Research and development in information retrieval, pages 339-348, New York, NY, USA, 1994. Springer-Verlag New York, Inc.
43. Andy Reinhardt. And you thought that Web ad market was dead. Business Week, May 2003. Available at http://www.businessweek.com/magazine/ content/0318/b3831134_mz034.htm.
44. Berthier Ribeiro-Neto, Marco Cristo, Paulo B. Golgher, and Edleno Silva de Moura. Impedance coupling in content-targeted advertising. In SIGIR '05: Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, pages 496-503, New York, NY, USA, 2005. ACM Press.
45. Catherine Seda. Contextual ads: Vital to a search marketing campaign? Search Engine Watch, October 2004. Available at http://searchenginewatch.com/searchday/article.php/3418151.
46. Mike Shields. Multi-term searches get high conversion. Media Week, February 2005. Available at http://www.mediaweek.com/mw/search/ article_display.jsp?schema=&vnu_content_id=1000816071.
47. Mike Shields. Online publishers foresee dynamic ad spending. Adweek, February 2005. Available at http://www.adweek.com/aw/search/ article_display.jsp?schema=&vnu_content_id=1000797161.
48. Michael Singer. Contextual ad debate rouses critics. ClickZ Experts, August 2003. Available at http://www.clickz.com/news/article.php/3066971.
49. Richard Stern. Is gatoring unfair or illegal? IEEE Micro, 22(1):6-7, 92-93, 2002.
50. Danny Sullivan. The content context contest. ClickZ Experts, June 2003. Available at http://www.clickz.com/experts/search/opt/article.php/ 2241231.
51. Danny Sullivan. Contextual ads and the little guy. ClickZ Experts, June 2003. Available at http://www.clickz.com/resources/search_reference/ contextual_advertising/article.php/2224611.
52. Chingning Wang, Ping Zhang, Risook Choi, and Michael Daeredita. Understanding consumers attitude toward Advertising. In Eighth Americas Conference on Information Systems, pages 1143-1148, August 2002.
53. Tessa Wegert. Contextual ads: A consumer's point of view. AtNetwork, April 2003. Available at http://www.atnewyork.com/news/article.php/ 2196831.
54. Tessa Wegert. Contextual ads: A media buyer's point of view. ClickZ Experts, April 2003. Available at http://www.clickz.com/experts/media/ media_buy/article.php/2192031.
55. Melius Weideman. Ethical issues on content distribution to digital consumers via paid placement as opposed to website visibility in search engine results. In The Seventh ETHICOMP International Conference on the Social and Ethical Impacts of Information and Communication Technologies, pages 904-915. Troubador Publishing Ltd, April 2004.
56. Melius Weideman and Timothy Haig-Smith. An investigation into search engines as a form of targeted advert delivery. In Proceedings of the 2002 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology, pages 258-258. South African Institute for Computer Scientists and Information Technologists, 2002.