What happens after an ad click? Quantifying the impact of landing pages in web advertising

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2009, Pages 57-66

  Becker, Hila ^a   Broder, Andrei ^b   Gabrilovich, Evgeniy ^b   Josifovski, Vanja ^b   Pang, Bo ^b  

^a Yahoo Research ^*  (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

Landing page taxonomy; Online advertising

Indexed keywords

AUTOMATIC CLASSIFIERS; AUTOMATIC TEXT CLASSIFICATION; CONTEXT TRANSFER; CONVERSION RATES; HOMEPAGE; LITTLE RESEARCH; ONLINE ADVERTISING; RESPONSE RATE; SEARCH RESULTS; TARGET SITES; USER INTERACTION; WEB ADVERTISING; WEB PAGE; WEB SEARCHES;

INFORMATION RETRIEVAL; KNOWLEDGE MANAGEMENT; SEARCH ENGINES; TAXONOMIES; TEXT PROCESSING; WEBSITES;

LANDING;

EID: 74549122045     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1645953.1645964     Document Type: Conference Paper

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