Brain processing of vocal sounds in advertising: A functional magnetic resonance imaging (fMRI) study

Expert Systems with Applications

Volumn 39, Issue 15, 2012, Pages 12114-12122

  Mostafa, Mohamed M ^a  

^a GULF UNIVERSITY FOR SCIENCE AND TECHNOLOGY   (Kuwait)

Author keywords

Advertising; Consumer neuropsychology; fMRI; Human auditory cortex; Speech perception

Indexed keywords

AUDITORY CORTEX; BLOCK DESIGNS; BRAIN PATHWAYS; BRAIN PROCESSING; CORTICAL REGIONS; FMRI; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HUMAN SOUNDS; LINGUISTIC INFORMATION; NEURAL MECHANISMS; NEUROPSYCHOLOGY; SPEECH PERCEPTION;

MAGNETIC RESONANCE IMAGING; MARKETING;

FUNCTIONAL NEUROIMAGING;

EID: 84863084650     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.04.003     Document Type: Article

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