A behavioral window on the mind of the market: An application of the response time paradigm

Brain Research Bulletin

Volumn 67, Issue 5, 2005, Pages 422-427

  Mast, Fred W ^a   Zaltman, Gerald ^b  

^a UNIVERSITY OF ZURICH   (Switzerland)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Association; Consumer behavior; Implicit cognition; Marketing; Neuroeconomics; Priming

Indexed keywords

ATTENTION; BEHAVIOR; COGNITION; COMMERCIAL PHENOMENA; CONFERENCE PAPER; CONSUMER; HUMAN; MARKETING; MEASUREMENT; NEUROIMAGING; PRIORITY JOURNAL; RESPONSE TIME;

BEHAVIOR; BEHAVIORAL SCIENCES; BRAIN; COGNITION; DECISION MAKING; HUMANS; MAGNETIC RESONANCE IMAGING; MARKETING; MOTIVATION; NEUROPSYCHOLOGICAL TESTS; REACTION TIME;

EID: 26244446165     PISSN: 03619230     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.brainresbull.2005.06.004     Document Type: Conference Paper

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