Combining a semantic differential with fMRI to investigate brands as cultural symbols

Social Cognitive and Affective Neuroscience

Volumn 5, Issue 2-3, 2010, Pages 274-281

  Schaefer, Michael ^a   Rotte, Michael ^a  

^a OTTO VON GUERICKE UNIVERSITY   (Germany)

Author keywords

Brands; Cultural objects; fMRI; Prefrontal cortex

Indexed keywords

ADULT; ARTICLE; COGNITION; CULTURAL ANTHROPOLOGY; FEMALE; HUMAN; IMAGE PROCESSING; MALE; METHODOLOGY; NUCLEAR MAGNETIC RESONANCE IMAGING; PHOTOSTIMULATION; PHYSIOLOGY; PREFRONTAL CORTEX; SEMANTIC DIFFERENTIAL METHOD; SYMBOLISM; VISION;

ADULT; COGNITION; CULTURE; FEMALE; HUMANS; IMAGE PROCESSING, COMPUTER-ASSISTED; MAGNETIC RESONANCE IMAGING; MALE; PHOTIC STIMULATION; PREFRONTAL CORTEX; SEMANTIC DIFFERENTIAL; SYMBOLISM; VISUAL PERCEPTION;

EID: 77954530542     PISSN: 17495016     EISSN: 17495024     Source Type: Journal    
DOI: 10.1093/scan/nsp055     Document Type: Article

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