Using the P3a to gauge automatic attention to interactive television advertising

Journal of Economic Psychology

Volumn 31, Issue 5, 2010, Pages 777-784

  Treleaven Hassard, Shiree ^a   Gold, Joshua ^b   Bellman, Steven ^a   Schweda, Anika ^a   Ciorciari, Joseph ^b   Critchley, Christine ^b   Varan, Duane ^a  

^a MURDOCH UNIVERSITY   (Australia)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Event related potential; Interactive television; Neuromarketing; P3a

Indexed keywords

EID: 77956940745     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2010.03.007     Document Type: Article

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