Metaphoric advertisement comprehension: The role of the cerebral hemispheres

Journal of Consumer Behaviour

Volumn 10, Issue 1, 2011, Pages 41-50

  Vance, Kristy ^a   Virtue, Sandra ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251509272     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.345     Document Type: Article

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