Mapping a multidimensional emotion in response to television commercials

Human Brain Mapping

Volumn 30, Issue 3, 2009, Pages 789-796

  Morris, Jon D ^a,b   Klahr, Nelson J ^b   Shen, Feng ^a   Villegas, Jorge ^a   Wright, Paul ^b   He, Guojun ^b   Liu, Yijun ^a,b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF FLORIDA COLLEGE OF MEDICINE   (United States)

Author keywords

AdsAM; FMRI; Neuromarketing

Indexed keywords

ADULT; ARTICLE; BLOOD OXYGENATION; BRAIN REGION; COMMERCIAL PHENOMENA; CONTROLLED STUDY; EMOTION; FEMALE; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HUMAN; MALE; NORMAL HUMAN; PRIORITY JOURNAL; SCORING SYSTEM; TELEVISION VIEWING;

ADULT; ADVERTISING AS TOPIC; BRAIN; BRAIN MAPPING; EMOTIONS; FEMALE; HUMANS; IMAGE PROCESSING, COMPUTER-ASSISTED; MAGNETIC RESONANCE IMAGING; MALE; TELEVISION;

EID: 61449199494     PISSN: 10659471     EISSN: None     Source Type: Journal    
DOI: 10.1002/hbm.20544     Document Type: Article

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