Mapping the mind for the modern market researcher

Qualitative Market Research

Volumn 10, Issue 2, 2007, Pages 153-167

  Senior, Carl ^a   Smyth, Hannah ^a   Cooke, Richard ^a   Shaw, Rachel L ^a   Peel, Elizabeth ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Brain; Cognition; Cognitive mapping; Market research; Neurology

Indexed keywords

EID: 34547450508     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710740826     Document Type: Article

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