Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 205-217

  Korfiatis, Nikolaos ^a   García Bariocanal, Elena ^b   Sánchez Alonso, Salvador ^b  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF ALCALÁ   (Spain)

Author keywords

Product reviews; Readability tests; Review helpfulness; Word of mouth

Indexed keywords

AVERAGE LENGTH; CONSUMER DECISION MAKING; CONTENT QUALITIES; DATA SETS; FOCAL POINTS; ONLINE PRODUCTS; PRODUCT REVIEWS; READABILITY TESTS; THEORETICAL MODELS; UNDERSTANDABILITY; WORD OF MOUTH;

INNOVATION; MARKETING;

PURCHASING;

EID: 84862904658     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.10.003     Document Type: Article

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