메뉴 건너뛰기




Volumn 5288 LNAI, Issue , 2008, Pages 423-432

The impact of readability on the usefulness of online product reviews: A case study on an online bookstore

Author keywords

Online services; Readbility tests

Indexed keywords

INTERNET; PURCHASING; STATISTICAL TESTS;

EID: 56649095682     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-87781-3_46     Document Type: Conference Paper
Times cited : (34)

References (10)
  • 1
    • 33847061223 scopus 로고    scopus 로고
    • The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation
    • Pavlou, P., Dimoka, A.: The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation. Information Systems Research 17(4), 392-414 (2006)
    • (2006) Information Systems Research , vol.17 , Issue.4 , pp. 392-414
    • Pavlou, P.1    Dimoka, A.2
  • 2
    • 33748566804 scopus 로고    scopus 로고
    • The effect of word of mouth on sales: Online book reviews
    • Chevalier, J., Mayzlin, D.: The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research 43(3), 345-354 (2006)
    • (2006) Journal of Marketing Research , vol.43 , Issue.3 , pp. 345-354
    • Chevalier, J.1    Mayzlin, D.2
  • 3
    • 33748690516 scopus 로고    scopus 로고
    • Can online reviews reveal a product's true quality? empirical findings and analytical modeling of online word-of-mouth communication
    • Hu, N., Pavlou, P., Zhang, J.: Can online reviews reveal a product's true quality? empirical findings and analytical modeling of online word-of-mouth communication. In: Proceedings of the 7th ACM conference on Electronic Commerce, pp. 324-330 (2006)
    • (2006) Proceedings of the 7th ACM conference on Electronic Commerce , pp. 324-330
    • Hu, N.1    Pavlou, P.2    Zhang, J.3
  • 4
    • 0000424077 scopus 로고
    • Information and consumer behavior
    • Nelson, P.: Information and consumer behavior. Journal of Political Economy 78(2), 311 (1970)
    • (1970) Journal of Political Economy , vol.78 , Issue.2 , pp. 311
    • Nelson, P.1
  • 5
    • 0002604811 scopus 로고
    • Negative word-of-mouth by dissatisfied consumers: A pilot study
    • Richins, M.: Negative word-of-mouth by dissatisfied consumers: A pilot study. Journal of Marketing 47(1), 68-78 (1983)
    • (1983) Journal of Marketing , vol.47 , Issue.1 , pp. 68-78
    • Richins, M.1
  • 6
    • 33750360897 scopus 로고    scopus 로고
    • When online reviews meet hyperdifferentiation: A study of the craft beer industry
    • Clemons, E., Gao, G., Hitt, L.: When online reviews meet hyperdifferentiation: A study of the craft beer industry. Journal of Management Information Systems 23(2), 149-171 (2006)
    • (2006) Journal of Management Information Systems , vol.23 , Issue.2 , pp. 149-171
    • Clemons, E.1    Gao, G.2    Hitt, L.3
  • 7
    • 0242641140 scopus 로고    scopus 로고
    • The digitization of word-of-mouth: Promise and challenges of online reputation mechanisms
    • Dellarocas, C.: The digitization of word-of-mouth: Promise and challenges of online reputation mechanisms. Management Science 49(10), 1407-1424 (2003)
    • (2003) Management Science , vol.49 , Issue.10 , pp. 1407-1424
    • Dellarocas, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.