How does innovativeness yield superior firm performance? The role of marketing effectiveness

Innovation: Management, Policy and Practice

Volumn 14, Issue 1, 2012, Pages 107-128

  Alpay, Güven ^a   Bodur, Muzaffer ^a   Yilmaz, Cengiz ^b   Büyükbalci, Pinar ^c  

^a BOGAZICI UNIVERSITY   (Turkey)

^b MIDDLE EAST TECHNICAL UNIVERSITY   (Turkey)

^c YILDIZ TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Behavioral innovativeness; Marketing effectiveness; Process innovativeness; Product innovativeness; Strategic innovativeness

Indexed keywords

EID: 84862289504     PISSN: 14479338     EISSN: None     Source Type: Journal    
DOI: 10.5172/impp.2012.14.1.107     Document Type: Article

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