Interdisciplinary research within a modified competing values model of organizational performance: Results from Brazil

Journal of Global Marketing

Volumn 20, Issue 2-3, 2007, Pages 5-16

  Deshpandé, Rohit ^a   Farley, John U ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

Brazil; Business to business markets; Firm performance; Innovativeness; Interdisciplinary organizational research; Market orientation; Organizational culture

Indexed keywords

EID: 34548634928     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v20n02_02     Document Type: Article

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